Communication Privacy Policy
Sumnicht Eye Care – Messaging Privacy Policy
Effective Date: September 8, 2025
Sumnicht Eye Care (“we,” “us,” “our”) values your privacy and is committed to protecting your personal information. This Messaging Privacy Policy describes how we collect, use, store, and protect information when you choose to receive SMS (text) messages from us, in compliance with 10DLC (10-Digit Long Code) messaging standards and applicable privacy regulations.
We are committed to protecting your privacy. Your personal and mobile information will not be shared with third parties for marketing purposes. Data sharing is strictly limited to essential business operations and service provision. We do not transfer your data to external organizations.
Your information is used solely to provide and improve our services, communicate with you, and fulfill legal or regulatory requirements. We maintain strict policies and security measures to prevent unauthorized access or sharing of your data.
If you have any questions or concerns regarding your data or this privacy policy, please contact us at: 425-778-2500
1. Information We Collect
When you opt in to receive SMS messages from Sumnicht Eye Care, we may collect the following information:
Your mobile phone number
Your explicit consent to receive SMS messages
Your name and basic contact details
Your email address (if provided)
Message delivery information, such as opt-in/opt-out status, timestamps, and message history
2. How We Collect Information
We collect information in the following ways:
Directly from you: when you fill out forms in our office, online, or by texting us directly using the word EYE texted to 425-778-2500.
Automatically: through interactions with our messaging system, including opt-in confirmations and message delivery receipts.
3. How We Use Your Information
We use your information solely for communication and care-related purposes, including:
Sending messages you have opted in to receive
Appointment reminders, confirmations, cancellations, or rescheduling
Notifications about office closures, schedule updates, or service availability
Occasional updates, promotions, or health-related information relevant to eye care
Internal business functions such as audits, analytics, and compliance
We do not use your phone number for unrelated marketing purposes.
4. Choices and Controls
You can manage your SMS preferences at any time:
To stop receiving messages: Reply STOP to any text message.
For assistance: Reply HELP or contact us directly at 425-778-2500.
Please note that standard message and data rates may apply depending on your carrier.
5. Disclosure of Your Information
We do not sell, rent, or share your phone number or SMS opt-in data with any third party for marketing or promotional purposes.
We may disclose limited information only when necessary:
To trusted vendors who support our messaging platform and communication systems
To comply with legal obligations, court orders, or government regulations
In the event of a business transition (e.g., merger, acquisition, or asset sale)
To protect the safety, rights, or property of Sumnicht Eye Care, our staff, or our patients
All third-party service providers are required to maintain strict confidentiality and comply with applicable data protection laws.
6. Data Security
We maintain technical, administrative, and physical safeguards to protect your information against unauthorized access, use, or disclosure.
While we take reasonable precautions, no method of electronic communication is completely secure. By opting in to SMS communication, you acknowledge and accept this inherent risk.
7. Policy Updates
We may update this Privacy Policy from time to time. If any changes materially affect your rights or privacy, we will notify you via SMS or by posting the update on our website before it takes effect.
We encourage you to review this policy periodically to stay informed about how we protect your information.
8. Contact Us
If you have questions about this Messaging Privacy Policy, your data, or wish to manage your SMS preferences, please contact us:
Sumnicht Eye Care
Phone: 425-778-2500
Email: lynng@sumnichteye.com
Your data will not be transferred to external organizations beyond those necessary to deliver SMS communications. We apply strict access controls, perform regular security reviews, and use secure data storage practices to protect your personal information.
